The key to my makeup is "full eye makeup". I believe that if you are a professional athlete, it's also important to care about how you look, what kind of impression you would give to other people. So, I used to apply full makeup aiming to look "strong" and "fast".
I usually used powder-type eyebrows, but when I run in a race, I used a liquid-type eyebrow pen such as "ANESSA Perfect Eyebrow". In addition, because eye makeup easily smudges by sweat, I used liquid-type (waterproof) eyeliner instead of pencil.
What you also need to keep in mind is UV protection and sweat-proofing. I talked about sunscreen before, and just as surely, waterproof cosmetics are also a must-have. As for lipstick, I used a colored lip balm because I felt somewhat uncomfortable with lipstick as it can be sticky. Runners breathe through the mouth while running and I thought some uncomfortable feeling would affect my running, so I usually put on lip balm when I was training and running in a race. In wintertime, it’s better to apply foundation lightly because it easily comes off on a hat and neck warmer. I also applied blush lightly as my cheeks get flushed as my body temperature rises.