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March 31st, 2017 FASHION

Runners Seek More Fashion!2017 Spring/Summer Running Wear

Runners Seek More Fashion!2017 Spring/Summer Running Wear

Today, as more women get into running, female runners have many more varieties of outfits to choose from, and a new look can be one of the drives for running. So, what kinds of wear deserve our attention this spring and summer? Asami Matsubara, a buyer for Isetan Mitsukoshi explains the latest trends

Asami Matsubara
Works as a buyer for Isetan Mitsukoshi Ltd., Ladies, Children’s Wear Division. Joined Isetan in 2008, working at various concept shops including ReStyle as a sales assistant, then acted as an assistant buyer and store manager before she took the current role in 2016.

Pale colors, floral patterns, and gathers…
Feminine designs are now in full bloom

“Many items we see this season are highly functional and look so stylish, well balanced in both,” says Ms. Matsubara. Especially these days a sporty style has become a big trend and some sport brands have caused a buzz by collaborating with high-profile fashion designers. “Running costume is becoming more and more fashionable as many items are designed following the latest trends of town clothing and have elaborate details. The most common colors used to be plain black, gray or neon, but nowadays more running wears convey feminine looks using pale colors, floral patterns or gingham checks. And as for design, many brands feature the back more and create feminine silhouettes such as a jacket with gathers on the back or a tank-top with pleats on the back.”

Much improved in functionality!
Women-centric technologies introduced, too.

Meanwhile, functionality has also improved. “Some wears have special features resolving women’s concerns that arise while running. For instance, there are outfits that prevent sweat stains by using particular fabrics, or women’s running shoes that are specially developed through monitoring the movements of female runners.”

Looks ready to copy!
Fashion coordination tips for this season

So what kinds of styles are in trend this season and how can we coordinate them? Here, Ms. Matsubara introduces her recommendations.

1) Elegant style with tulle fabric

1) Elegant style with tulle fabric
This style is from DANSKIN CAPSULE COLLECTION by REKISAMI’s designer, Chika Kisada. The navy blue jacket with tulle fabric creates a feminine look with an elegant, delicate touch while providing high functionality. It can also be perfect as a town outfit. Coordinated with pink shorts, it delivers a spring-like, soft and light image.

2) Athleisure fashion with an added feminine touch on the back

2) Athleisure fashion with an added feminine touch on the back
Athleisure fashion is so popular now. This style is created by layering a white cotton jersey top, which has a distinctive design of the hem, and a tank-top with plaits on the back, and coordinating these with leggings. Due to highly functional fabrics, they are great not only as town clothing but also for sports. Pleats and the color combination of white and gray produce a womanly image.

3) Floral motifs for a sophisticated image

3) Floral motifs for a sophisticated image
This coordination of a top and shorts with large floral patterns represents this season’s adidas by Stella McCartney. Even a sporty style can be ladylike thanks to classic floral motifs.

Running costume has been boundary-less this season, functioning both as town and sports clothing. With Ms. Matsubara’s recommendations and tips in mind, find your favorite running outfit for this coming spring and summer!

Support by: Isetan Mitsukoshi Holdings

ReStyle Sports, Isetan Shinjuku Flagship Store 3F

ReStyle Sports, Isetan Shinjuku Flagship Store 3F
A concept store offering sports items co-branded with high-profile designers and creators inside/outside Japan, such as adidas by Stella McCartney.

Urban Closet/Ready for the Weekend, Isetan Shinjuku Flagship Store 2F

Urban Closet/Ready for the Weekend, Isetan Shinjuku Flagship Store 2F
A shop offering stylish sports items for sport-lovers including brand items by DANSKIN, etc.

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RUN, RUN, BEAUTY Editorial

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