More Fun, More Beauty

August 29th, 2016 FASHION

I’m After Fashion and Function! Latest Trends and Rules for Choosing Running Shoes

I’m After Fashion and Function! Latest Trends and Rules for Choosing Running Shoes

Runners choose running shoes as their key partner. If so, how should beginners select their shoes? A fashion model, Ms. Mami Mochinaga, who has been into running for 18 months with two 5km runs a week, visited NIKE+RUN CLUB OMOTESANDO (Tokyo, Japan), newly opened in May 2016, to report the latest trends and rules of choosing the right running shoes.

More varieties in footwear coordination!
How to find cute yet extremely comfy shoes

Asking NIKE RUNNING EXPERT, Mr. Shingo Akimoto about the latest shoes trends.
Asking NIKE RUNNING EXPERT, Mr. Shingo Akimoto about the latest shoes trends.

High-profile runner girls are seeking cute design and high function!

For runner girls, choosing and wearing favorite shoes and outfit means quite a lot, motivating and encouraging them to go for another run. This sounds quite intriguing to Ms. Mochinaga too.

Ms. Mami Mochinaga (Mochinaga hereinafter): What are the present trends in running shoes?

Mr. Shingo Akimoto (Akimoto hereinafter): The latest model of mid-cut shoes that come up to the ankles is very popular.

Highly acclaimed shoes. A nice fit and perfectly comfortable. Wide color variation attracts many fashion-conscious runner girls! Mid-cut shoes, Nike LunarEpic Flyknit (front in picture)

Highly acclaimed shoes. A nice fit and perfectly comfortable. Wide color variation attracts many fashion-conscious runner girls!
Mid-cut shoes, Nike LunarEpic Flyknit (front in picture)

Mochinaga: Wow, are they really running shoes? So cute!

Akimoto: Once you wear them, they fit like socks as if gently wrapping your feet so many runners are looking for this kind of shoes these days.

Mochinaga: They are fashionable and boost performance, right? But how?

Akimoto: Well, the mid-cut part will support your ankles.

Mochinaga: That’s great! Are there any particular colors in fashion this year?

Akimoto: Blue and pink are always going strong. But single colors of black or white are also getting popular. And besides colors, highly breathable fabric is super popular too.

Mochinaga: These seem to breathe very well, don’t they?!

Comfortable and highly breathable, Flyknit Upper is the best item for summer run. Lace-up shoes, trends of this season, inspire new outfit coordination!

Comfortable and highly breathable, Flyknit Upper is the best item for summer run. Lace-up shoes, trends of this season, inspire new outfit coordination!

Akimoto: Plus, responsive soles cushioning technology, such as in Zoom Air Sole, is also in trend. This newest model uses a see-through material to reveal the shoe structure, and apparently, this stylish design has been well accepted by many runners.

Trendy Zoom Air Sole promises high performance and a cool look! You can enjoy summer-like coordination with this cool footwear.

Trendy Zoom Air Sole promises high performance and a cool look! You can enjoy summer-like coordination with this cool footwear.

New rules for choosing shoes for better performance

【Rule 1】
Half size bigger is the right size!

After checking the latest trends, let’s hear the basic points for choosing shoes, especially important for beginners.
After checking the latest trends, let’s hear the basic points for choosing shoes, especially important for beginners.

Mochinaga: I normally run in the morning. Is it better for morning runners to avoid buying shoes in the evening?

Akimoto: Well, actually, if you buy shoes in the late afternoon or evening, you may find the shoes a bit tight in the morning because feet are likely to be swollen. That said, the difference is so slight you don’t need to worry. The more important thing is to choose the right size. Beginners tend to buy shoes that are a perfect fit, but actually it’d better to go for half a size bigger. If you wear the size that just fits, you might break your toe nails or get a blister when you get tired while running.

Mochinaga: Right. Well, there is always something to learn!

【Rule 2】
Check your arch height!

Check your arch height!

Here is one piece of advice from Mr. Akiyama. “When you check your foot size, do check the arch of your foot in addition to the width and length”. The arch is the key point when selecting the right sole (rubber part of the shoes touching the ground).

Akimoto: So let’s check the width of your foot now.

Mochinaga: Wow, looks interesting!

Akimoto: The impact on your foot really depends on the height of your arch. Well, I think you have the average height over all. If the arch is not firm or stable, the foot touches the ground with a tilted angle, resulting in damaging the knee or hip. So please do check your foot arch when choosing shoes.

【Rule 3】
Focus on functions rather than weight!

Focus on functions rather than weight!
Ms. Mochinaga prefers light soft shoes but now has some concerns over them. So please advise, Mr. Akimoto!

Mochinaga: I’m personally very interested in how to choose the shoes soles too. While running, I tend to hurt my knees and the right ankle… Am I running in a wrong form? I like light shoes but at the same time I wonder if their soles are too light and thin, and the legs are more directly impacted and hurt. Lately, I’ve been thinking whether I should go for thick soles or not… What do you think?

Akimoto: For runners like you, I would recommend that you should check shoes focusing on their functions including soles rather than the weight. Shoe weight is a subjective factor, varying from runner to runner. Apparently, runners with high foot arch can run more comfortably in shoes with soft soles.

Mochinaga: Well, I’ve found so many shoes I want to wear today!

【Store visited】
NIKE+RUN CLUB OMOTESANDO
Address: 4-25-12 Jingumae, Shibuya-ku, Tokyo
Tel: 03-6367-5277
Opening hours: 11:00~20:00]

NIKE+RUN CLUB OMOTESANDO

Ms. Mami Mochinaga
Ms. Mami Mochinaga

Fashion model. Born in Saitama on September 12, 1988. Started working as a salon model at the age of 17 and fully engaged in modeling after winning the Grand Prix at ZOZOTOWN Model Audition. Besides modeling, actively practices various sports including full marathon, kick boxing, and triathlon, etc. 18 months of running experience.

Shiseido's Sports Support & Sponsorship Read More